The New-Product Development Process Should

question 101

Multiple Choice

The new-product development process should

• A)have ongoing support from top management.
• B)avoid applying quantitative screening criteria,since applying such criteria tends to eliminate most of the "really new" ideas.
• C)be informal-to encourage creativity.
• D)start whenever the majority of current products are in the market maturity stage of the product life cycle.
• E)All these answers are correct.

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