Which of the Following Statements About Packaging Is True

question 215

Multiple Choice

Which of the following statements about packaging is true?

• A)Better packaging almost always increases total distribution cost.
• B)A package should satisfy not only the needs of final consumers but also those of intermediaries.
• C)A package doesn't have much promotion impact at retail stores.
• D)A good package can aid in the promotion effort,but it's not as effective as advertising.
• E)All these statements are true.

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Definitions:

Lower Partial Standard Deviation

A measure of the downward variation or downside risk of an asset's returns, focusing only on returns that fall below a minimum threshold or target.

Sharpe Measure

A metric used to assess the performance of an investment by adjusting for its risk.

Excess Returns

Returns earned by an asset that exceed the risk-free rate of return, indicating the additional gain from taking on risk.

Risk-free Asset

A financial instrument that is considered to have no risk of financial loss, typically issued by a government.