Consumer Product Classes

question 200

Multiple Choice

Consumer product classes

• A)are based on how the product will be used.
• B)are based primarily on how much effort is actually involved in making a purchase.
• C)suggest the type of marketing mix that should be used,while business product classes have little to do with the marketing mix that should be used.
• D)are based on how consumers think about and shop for products.
• E)None of these answers is correct.

---

Definitions:

Object Permanence

The realization that entities remain in existence even when they are out of sight, silent, or intangible.

Self-Awareness

The understanding by a person of their own character, feelings, desires, and drives.

Fetus

A developing human from roughly eight weeks after conception to birth.

Genome

The complete instructions for making an organism, consisting of all the genetic material in that organism’s chromosomes.