______________ Are Products a Consumer Needs but Isn't Willing to Spend

question 323

Multiple Choice

______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

• A) Convenience products
• B) Unsought products
• C) Homogeneous shopping products
• D) Utility products
• E) Heterogeneous shopping products

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Definitions:

Control Group

In experimental research, a group of subjects that does not receive the experimental treatment and is used as a benchmark to measure how the other tested subjects do.

Parsimonious

Describing an approach or theory that is simple in its assumptions and explanations while still adequately explaining or predicting phenomena.

Mathematics

The abstract science of number, quantity, and space, either as abstract concepts (pure mathematics) or as applied to other disciplines such as physics and engineering (applied mathematics).

Clever Hans

Clever Hans was a horse that was claimed to be able to perform arithmetic and other intellectual tasks, later found to be responding to subtle cues from his handler.