While Shopping in a Local Supermarket, Jolene Partin Came Upon

question 18

Multiple Choice

While shopping in a local supermarket, Jolene Partin came upon an aisle display of cookies and had to have some-immediately. By the time she got to the checkout counter with the rest of her selections, all the cookies were gone. In this case, the cookies were:

• A) an impulse product.
• B) a staple product.
• C) an unsought product.
• D) very nutritious.
• E) a consumption product.

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Definitions:

Sales Promotion

Marketing strategies aimed at stimulating demand by offering short-term incentives to buy a product or service.

Free Samples

Products offered to consumers at no cost to introduce a new product, encouraging trial and eventually boosting sales.

Coupon Fraud

The illegal practice of using counterfeit or altered coupons to purchase products or obtaining unauthorized discounts.

Holograms

Three-dimensional images created by photographic projection, often used in security features and entertainment.