Which of the Following Is True of Marketing Information Systems

question 173

Multiple Choice

Which of the following is true of marketing information systems (MIS) ?

• A)They develop and analyze new information about a market.
• B)They are generally too costly and provide less information than a market research procedure.
• C)They help marketing managers improve the marketing strategy planning process.
• D)They cannot be combined with marketing research.
• E)They generally take too long to get the desired information.

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Definitions:

Beliefs

Convictions or acceptances that something is true or exists, often part of a larger system of ideas shared by a community.

Conspicuous Consumption

The ostentatious display of goods to mark one’s social status.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by feelings of prejudice towards other groups.

Cultural Relativism

The principle of understanding and judging a culture by its own values and standards rather than applying the standards of another culture.