Why Is Setting Up a Marketing Information System Considered Valuable

question 72

Multiple Choice

Why is setting up a marketing information system considered valuable to marketing managers?

• A)It helps in providing a continual flow of information whenever needed.
• B)It focuses more on primary data than secondary data.
• C)It provides generalized information and not problem-specific data.
• D)It concentrates only on numerical data and supports fast analysis.
• E)It serves as a source of information for small companies that can't afford marketing research.

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Definitions:

Dissolution

The closing down or termination of a legal entity or agreement, such as a corporation or partnership.

Partnership's Name

The official legal name under which a partnership is registered and operates its business.

Dissolution of a Firm

The process of legally ending the existence of a business or partnership and distributing its assets to claimants.

Governmental Intervention

Actions taken by government bodies to influence or directly control activities in various sectors.