Why Is Setting Up a Marketing Information System Considered Valuable

question 72

Multiple Choice

Why is setting up a marketing information system considered valuable to marketing managers?

• A)It helps in providing a continual flow of information whenever needed.
• B)It focuses more on primary data than secondary data.
• C)It provides generalized information and not problem-specific data.
• D)It concentrates only on numerical data and supports fast analysis.
• E)It serves as a source of information for small companies that can't afford marketing research.

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Definitions:

Split Half

A reliability measure where a test is divided into two parts and the scores for each are correlated with one another to assess consistency.

Validity Measures

The extent to which a test or tool measures what it is intended to measure accurately.

Numeral

A symbol or group of symbols used to represent numbers.

Computed

Calculated or processed using a computer or calculator.