What Is the Likely Advantage of Using Online Focus Groups

question 107

Multiple Choice

What is the likely advantage of using online focus groups in marketing research?

• A)People may not feel free to express their honest thoughts in groups.
• B)The results of the research can be measured objectively.
• C)Domination of the group by an aggressive individual is less likely to happen.
• D)The participants are always the representative of the broader target market.
• E)The conclusions reached through a session do not vary depending on who watches it.

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Definitions:

Chess Set

A collection of game pieces of a specific design used to play the game of chess, typically including 16 pieces for each player, comprising a king, a queen, two rooks, two bishops, two knights, and eight pawns.

Probability

The quantification of the probability of an event happening, represented as a numerical value ranging from 0 to 1, with 0 signifying it cannot happen and 1 signifying it is certain to happen.

Black Pawns

In chess, the eight pawns that start on the black side of the chessboard, each with the potential to advance and promote to a higher piece.

Shark Attack

An incident when a shark bites a human or a human's belongings, which typically occurs in the shark's natural habitat.