How Often Should External Data for an MIS Be Collected

question 133

Multiple Choice

How often should external data for an MIS be collected?

• A)It should be routinely collected.
• B)It is already collected and available to marketing managers.
• C)It should be collected yearly.
• D)It should be collected when a marketing manager identifies an issue.
• E)External data does not need to be collected for an MIS.

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