Which of the Following Statements About the Cost and Value

question 69

Multiple Choice

Which of the following statements about the cost and value of information is FALSE?

• A)Dependable information can be expensive.
• B)Managers rarely get all the information they would like to have.
• C)Money may be wasted if a manager ignores the facts revealed in a marketing research study and bases his or her decisions on guesswork.
• D)The cost of gathering additional information is always justified by its value.

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Definitions:

Behavioral Control

The regulation of individual behavior through various forms of influence and intervention.

Behavioral Intentions

Relate to an individual's plans or readiness to perform a particular behavior, influenced by personal attitudes and social norms.

Organization

Pertains to the structured arrangement of components or people within a system designed to achieve a set of objectives.

Self-Consistency Dissonance

The discomfort experienced when one’s actions are not consistent with one’s self-image or personal values.