What Is the Purpose of the Five-Step Marketing Research Process

question 92

Multiple Choice

What is the purpose of the five-step marketing research process?

• A)to define and solve a problem
• B)to design,implement,and control marketing plans and activities
• C)to narrow down a broad generic market into useful target markets
• D)to identify the main steps in the consumer decision process
• E)to help marketers choose between consumer markets and B2B markets

---

Definitions:

Liability Account

An accounting record that represents a company's legal debts or obligations that arise during the course of business operations.

Revenue Account

An account that tracks the income generated from a company's primary operations.

Asset Account

An account on a balance sheet representing the resources owned by a company, with future economic benefit.

Unearned Revenue

Revenue received by a company for goods or services that are yet to be delivered or performed.