A Focus Group Interview Involves Interviewing 6 to 10 People

question 139

True/False

A focus group interview involves interviewing 6 to 10 people in an informal group setting.

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Definitions:

Geographic Segmentation

Dividing a market into different geographical units like regions, states, cities, or neighborhoods to tailor marketing strategies accordingly.

City Size

The specific dimension or scale of an urban area, usually measured by its population or geographical area.

Marketing Action

Specific steps or initiatives undertaken by a company to promote its products or services to its target market.

Revenues

The income that a business receives from its normal business activities, typically from the sale of goods and services to customers.