Which of the Following Is True of a Good Marketing

question 28

Multiple Choice

Which of the following is true of a good marketing research practice?

• A)Marketing managers may only be consumers of research.
• B)Marketing managers need not explain what they want from the research.
• C)Marketing managers do not have to use the language of marketing research specialists.
• D)Marketing managers need not know the basic research process.
• E)Marketing managers should not be informed of the limitations of the findings.

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Definitions:

Anticipated Reactions

Expectations about how others might respond to one's actions, which can influence decision-making processes.

Situational Constraint

An influence on behavior due to the likelihood that other persons will learn about that behavior and respond positively or negatively to it.

Unit Relation

The fundamental connections or associations between elements within a system, defining how individual parts interact and contribute to the overall structure or function.

Sentiment Relation

The association or connection between feelings, attitudes, or emotions among individuals or within an individual regarding a particular subject or situation.