Which of the Following Statements About the Marketing Research Process

question 231

Multiple Choice

Which of the following statements about the marketing research process is FALSE?

• A)Defining the problem is important because this decision will remain unchanged throughout the process.
• B)The situation analysis step helps educate a researcher.
• C)Researchers and marketing managers need to work together.
• D)The situation analysis includes looking at secondary data.
• E)Marketing managers often have to explain problems to researchers.

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Definitions:

Foreign Policy

A government's strategy in dealing with other nations, influencing how it interacts globally to achieve its interests and objectives.

Franklin Roosevelt

The 32nd President of the United States, serving four terms and leading the country through the Great Depression and World War II with policies known as the New Deal.

Soviet Union

A socialist state that existed from 1922 to 1991, consisting of multiple republics, and was a major world power during its time.

Containment

General U.S. strategy in the Cold War that called for containing Soviet expansion; originally devised by U.S. diplomat George F. Kennan.