Which of the Following Statements Is True of Marketing Research

question 12

Multiple Choice

Which of the following statements is true of marketing research?

• A)It usually requires complex statistical techniques,so research specialists should leave planning of the research to the marketing managers.
• B)It is likely to be more effective when guided by the strategy planning framework.
• C)It should gather much less information,to avoid confusion.
• D)It ends with analyzing the situation.
• E)It keeps researchers as informed consumers.

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Definitions:

Market Segmentation

The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and needs, enabling more targeted and effective marketing strategies.

Behavioral Segmentation

The process of dividing consumers into groups based on their observed behaviors, such as purchasing habits, brand interactions, and product usage.

Behavioral

Pertaining to the actions or reactions of individuals or systems in response to external or internal stimuli, often studied in psychology and marketing.

Demographic

Statistical data relating to the population and particular groups within it, often used for identifying target markets.