For Marketers,the Purpose of Gathering Primary Data Is Usually to

question 228

Multiple Choice

For marketers,the purpose of gathering primary data is usually to

• A)learn what customers think or how they behave in certain situations.
• B)specify what information needs to be obtained and how.
• C)monitor what others are saying online about the company or its products.
• D)define the problem that needs to be solved.
• E)help develop a hypothesis.

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Definitions:

Presumption of Innocence

The legal principle that one is considered innocent until proven guilty in a court of law.

Defendant

The party against whom a lawsuit is filed in a court of law.

Constitution

The basic rules or long-standing practices through which a country or any organization is administrated.

Chinese Constitution

The fundamental law of the People's Republic of China, establishing the framework and principles of the government, rights of citizens, and organization of the state.