Which of the Following Statements Explains Why Marketers Use Focus

question 97

Multiple Choice

Which of the following statements explains why marketers use focus groups to conduct research?

• A)People may not feel free to express their honest thoughts in groups.
• B)Some individuals may dominate group discussion.
• C)With focus groups marketers can stimulate thinking and get immediate reactions.
• D)The results cannot be measured objectively.
• E)Conclusions reached from a session usually vary depending on the viewpoint of the researcher.

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Definitions:

Routine Decisions

Refers to decisions that are made frequently, often with a set process or criteria, and generally involve simple, day-to-day operations.

Group Decisions

The outcome of a decision-making process that involves two or more people working together to reach a consensus.

Certain Environments

Specific or particular settings or contexts within which actions take place or conditions exist.

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.