The Response Rate to a Survey Affects

question 96

Multiple Choice

The response rate to a survey affects

• A)who is in the population for a marketing research study.
• B)whether a statistical package can be used to analyze the data.
• C)how representative the sample is.
• D)All these answers are correct.

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Definitions:

Age

A measurement of time that a person, object, or entity has existed since its beginning or inception.

Gender

Socially constructed roles, behaviors, expressions, and identities of girls, women, boys, men, and gender diverse people.

Ethical Dilemmas

Situations where individuals face moral choices between competing values or principles.

Ethical Decision-Making

The process of evaluating and choosing among alternatives in a manner consistent with ethical principles.