When Focus Group Interviews Are Used in Marketing

question 120

Multiple Choice

When focus group interviews are used in marketing,

• A)each person in the group answers the same questionnaire,to focus the discussion.
• B)the typical group size is 15 to 20 typical consumers,whether online or offline.
• C)it is primarily as a follow-up to more quantitative research.
• D)the research conclusions will vary depending on who watches the interview and whether the interviews are online or in person.
• E)the consumer in the group who knows the most about the topic is asked to lead the discussion.

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Definitions:

Uterus

A female reproductive organ in which a fertilized egg implants and develops into a fetus.

Nature

The inherent traits and characteristics of an organism or the natural world as a whole.

Nurture

The influence of environmental factors on one's development, apart from hereditary traits.

Nature Versus Nurture

A discussion focused on the comparative significance of a person's inherent characteristics (nature) as opposed to their life experiences (nurture) in shaping variations in physiological and behavioral characteristics.