Marketing Research That Seeks Structured Responses That Can Be Summarized

question 84

Multiple Choice

Marketing research that seeks structured responses that can be summarized is called ________ research.

• A)focus group
• B)quantitative
• C)qualitative
• D)situation analysis
• E)open-ended

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Definitions:

Suffix

A morpheme added at the end of a word to alter its meaning or form a new word, typically indicating grammatical features like tense, case, voice, aspect, person, number, gender, and mood.

File

A collection of data or information that has a name, called a filename, and is stored on a computer or similar device.

Suffix

A morpheme that is attached to the end of a word to create a derivative or alter its grammatical role.

Concur

To agree or have the same opinion.