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The benefit of using data from a firm's MIS for making marketing strategy decisions is that marketing managers trust the data and are assured of its veracity.
Q4: Which of the following products in a
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Q142: Secondary data are often available at little
Q150: _ refers to reliably getting products there
Q228: Getting reactions from customers about how well
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Q256: The percentage of people contacted who complete
Q308: Regarding installations,which of the following is NOT
Q318: A marketing manager should make sure the