A Firm Intends to Use an Online Survey Questionnaire in a Marketing

question 35

Multiple Choice

A firm intends to use an online survey questionnaire in a marketing research project.Compared to a mail survey,

• A)feedback will likely be faster online.
• B)the response rate will likely be lower online.
• C)respondents will likely be younger and better educated online.
• D)costs will likely be lower online.
• E)All these answers are correct.

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