Which of the Following Is NOT a Good Example of the Observation

question 127

Multiple Choice

Which of the following is NOT a good example of the observation method of marketing research?

• A)The manager of a supermarket occasionally walks through the store to see what customers are doing.
• B)A drugstore installs optical scanners at its checkout counters.
• C)The owner of a shopping center puts a counting device at the entrance to count how many cars come in.
• D)A store manager studies videotapes of consumers shopping in the store.

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Definitions:

Political Victories

Achievements in the political arena, such as winning elections or successfully passing legislation.

Collective Action Problem

A situation where individuals in a group have difficulty achieving a common goal due to conflicting self-interests.

Smaller Groups

Refers to subsets within a larger population, often used in statistics, sociology, or market analysis to denote groups with specific characteristics or interests.

Marginal Costs

The cost added by producing one extra item of a product, essentially the same as marginal cost but rephrased for clarity.