In a Grocery Store's "Valued Customer" Program,every Shopper Gets a Card

question 244

Multiple Choice

In a grocery store's "valued customer" program,every shopper gets a card that he or she presents to the clerk in the checkout aisle.The card is scanned along with the customer's groceries.The store's computer system tracks each shopper's purchases and automatically provides special "valued customer" discounts.Every month,the customers in the program receive a newsletter containing coupons that are based on the customer's purchase history.For example,someone purchasing a lot of baby formula and disposable diapers might get a coupon for a free box of baby wipes.Which of the following types of research represents this valued customer program?

• A)questioning
• B)experimentation
• C)observation
• D)online surveys
• E)personal interviews

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Definitions:

Earnings Per Share

A financial ratio representing the portion of a company's profit allocated to each outstanding share of common stock.

Net Income

The total earnings of a company after subtracting all expenses and taxes from total revenue, representing the company's profit.

Outstanding Stock

Capital stock that has been issued and is being held by stockholders.

Weighted-Average Number

A calculation that takes into account the varying degrees of importance of the numbers in a data set, used to find a kind of average that considers weight.