Which of the Following Statements About Marketing Information Systems (MIS)is

question 43

Multiple Choice

Which of the following statements about marketing information systems (MIS) is true?

• A)The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
• B)They can be used to improve implementation and control.
• C)A good MIS converts information into raw data.
• D)An MIS provides an alternative to big data.
• E)All these statements are true.

---

Definitions:

Current Cash Income

Income received or realized in cash during a specific period, not accounting for non-cash expenses like depreciation.

Bond Indenture

A legal contract between a bond issuer and a bondholder that specifies the terms of the bond, such as the interest rate, maturity date, and redemption provisions.

Mature Industry

An industry that has experienced long-term growth and is characterized by stable earnings, low growth rates, and often intense competition.

Capital Budget

An estimation of the expenses and revenues related to long-term investment decisions of a company.