_____ Refers to an Organized Way of Continually Gathering, Accessing

question 236

Multiple Choice

_____ refers to an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.

• A) Active marketing
• B) Manufacturing information system
• C) Marketing research
• D) Marketing information system
• E) Target marketing

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Definitions:

Drivable Radius

The distance or area around a central point that can be conveniently reached by driving.

Lifestyle Habits

Regular behaviors or practices by individuals that affect their health and well-being.

Sanity Review

An initial review to ensure the validity and logical soundness of a project, document, or coding before further development or analysis.

Competition Research

The process of gathering and analyzing data about competitors in the market, including their strategies, strengths, weaknesses, and market position.