When Using ________,Researchers Compare the Responses of Two or More

question 198

Multiple Choice

When using ________,researchers compare the responses of two or more groups that are similar except on the characteristic being tested.

• A)response rates
• B)consumer panels
• C)the experimental method
• D)personal interview surveys
• E)opinion leader analysis

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Definitions:

Negative Reinforcement

A behavior modification technique that involves the removal of an unpleasant stimulus to increase the likelihood of a behavior being repeated.

Punishment

A method used to reduce the likelihood of a behavior's recurrence by applying an adverse stimulus or removing a positive stimulus following the behavior.

Punishment

A consequence designed to reduce or eliminate a behavior through negative or unpleasant outcomes.

Operant Technique

A method in behavioral psychology involving reinforcements or punishments to influence the frequency of a behavior.