What Does the Phrase "Big Data" Refer To

question 58

Multiple Choice

What does the phrase "big data" refer to?

• A)It refers to the information collected by the top five firms in the marketing research industry.
• B)It refers to the data sets too large and complex to work with typical database management tools.
• C)It refers to the information received from market research studies but not internal sources.
• D)It refers to the marketing research data taken from Internet sources.
• E)It refers to the market information taken from the U.S.Census.

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Definitions:

Ultimatum Game

A game in economic experiments where two players decide how to divide a sum of money, with one player proposing the split and the other accepting or rejecting it.

Behavioral Economists

Researchers and theorists who study how psychological, cognitive, emotional, cultural, and social factors affect economic decisions and outcomes.

System 1

Refers to the fast, instinctive, and emotional way of thinking in Daniel Kahneman's dual-process theory of the mind, contrasting with the slower, more logical System 2.

Ultimatum Game

A game in economic experiments where one party proposes how to divide a sum of money with another party, who can accept or reject the proposal.