In Order to Utilize Big Data,marketing Managers Must

question 25

Multiple Choice

In order to utilize big data,marketing managers must

• A)decide what information can be stored.
• B)understand how quickly information can be analyzed.
• C)figure out how information can be used in marketing strategy planning.
• D)grasp the Four Vs of big data.
• E)All these answers are correct.

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Definitions:

Olfaction

A sensory process involving the recognition and perception of smells through specialized receptor cells in the nasal cavity.

Audition

Audition refers to the sense of hearing, the process by which sound waves are interpreted by the brain.

Gustation

The sense of taste, one of the five traditional senses, involving the detection of flavor, especially in the mouth.

Frequency

The rate at which something occurs or is repeated over a particular period of time or in a given sample.