The Scientific Method in Marketing Research

question 134

Multiple Choice

The scientific method in marketing research

• A)forces an orderly research process.
• B)is an informal approach to defining problems.
• C)is not a valid decision-making approach.
• D)is based on hunches rather than evidence.
• E)makes guesses about what will happen in the future.

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Definitions:

Mean

The average of a set of numbers, calculated by dividing the sum of the values by the number of values.

Standard Normal Variable

A standard normal variable is a random variable that follows a normal distribution with a mean of zero and a standard deviation of one.

Standard Normal Distribution

A normal distribution with a mean of 0 and a standard deviation of 1, serving as a basis for comparison for other distributions.

Mean

The arithmetic average of a set of values, calculated by adding all the values together and dividing by the number of values.