A Marketing Manager Has Phone Conversations with Key Wholesalers of His

question 10

Multiple Choice

A marketing manager has phone conversations with key wholesalers of his firm's products to try to obtain information about why the firm's product sales are down.This is an example of

• A)hypothesis testing.
• B)a situation analysis.
• C)a data warehouse.
• D)an intranet.
• E)an experiment.

---

Definitions:

Outcome

The result or consequence of an experiment, test, or study.

Quantitative

Refers to data that can be quantified or measured and expressed numerically, allowing for statistical analysis.

Centimetres

A measurement in the metric system that equals one percent of a meter.

Person's Height

A measurement of how tall an individual is, typically quantified in centimeters or feet and inches.