A Firm Conducting Sentiment Analysis Would

question 42

Multiple Choice

A firm conducting sentiment analysis would

• A)monitor online comments on social media.
• B)undertake qualitative research to determine how customers feel about its brand.
• C)compare groups of customers that are similar except on the characteristic being tested.
• D)engage a consumer panel to provide ongoing information.
• E)interview 6 to 10 people in an informal group setting.

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Definitions:

Working Backwards

A problem-solving strategy that involves starting from the desired outcome and working in reverse order to determine the steps needed to achieve that goal.

Mental Set

The tendency to apply a familiar strategy to the solution of a problem without carefully considering the special requirements of that problem.

Overhead Projector

An optical device used to project images onto a screen, typically for presentations or educational purposes.

Transparencies

refer to clear sheets used for projecting images onto a screen, typically via an overhead projector, often used in educational settings.