Which of the Following Statements Explains Why Marketers Use Focus

question 97

Multiple Choice

Which of the following statements explains why marketers use focus groups to conduct research?

• A)People may not feel free to express their honest thoughts in groups.
• B)Some individuals may dominate group discussion.
• C)With focus groups marketers can stimulate thinking and get immediate reactions.
• D)The results cannot be measured objectively.
• E)Conclusions reached from a session usually vary depending on the viewpoint of the researcher.

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Definitions:

E. coli

A common bacterium found in the intestines of humans and animals that can cause food poisoning when consumed in contaminated food.

Microbes

Tiny, single-celled organisms, including bacteria, viruses, fungi, and protozoa, that can exist in a variety of environments.

Archae

A domain of single-celled microorganisms that are genetically distinct from bacteria and eukaryotes, often living in extreme environments.

Protists

Eukaryotic organisms that are not animals, plants, or fungi, often found in moist or aquatic environments.