Which of the Following Is NOT a Good Example of the Observation

question 127

Multiple Choice

Which of the following is NOT a good example of the observation method of marketing research?

• A)The manager of a supermarket occasionally walks through the store to see what customers are doing.
• B)A drugstore installs optical scanners at its checkout counters.
• C)The owner of a shopping center puts a counting device at the entrance to count how many cars come in.
• D)A store manager studies videotapes of consumers shopping in the store.

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Definitions:

Enacted Behaviors

Observable actions taken by individuals, often in response to social norms or environments.

Boredom

A state of weariness and dissatisfaction arising from a lack of interest or engagement.

Depression

A state of mental distress typified by ongoing depressive mood or the inability to find pleasure in activities, severely disrupting daily life performance.

Anxiety

An emotion of concern, apprehension, or discomfort, usually in anticipation of a forthcoming event or regarding something whose result is not yet determined.