When a Marketing Manager Is Doing Similar Research Projects in Different

question 217

Multiple Choice

When a marketing manager is doing similar research projects in different markets around the world,he or she should

• A)establish basic guidelines,at the outset,to compare different research projects.
• B)avoid standardizing all research projects.
• C)treat each project independently with individual importance.
• D)develop separate standards for each project,according to needs.

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Definitions:

Practical Aspect

The component or element of a situation, idea, or problem that relates to actual experience or use; emphasizing effectiveness or utility in real-world situations.

Creative Aspect

An element of thought or action that involves innovation, originality, and the ability to generate novel ideas or solutions.

Stereotype Vulnerability

The risk of confirming negative stereotypes about one's social group can impact an individual's performance and behavior.

Standardized Intelligence Test

A psychometric test designed to measure human intelligence through a set of standardized tasks or questions.