Which of the Following Is True of the Buying Behavior

question 189

Multiple Choice

Which of the following is true of the buying behavior of organizational customers?

• A)Organizational buyers are solely influenced by economic factors.
• B)Purchasing managers and others involved in organizational buying decisions do not expect friendly relationships with suppliers.
• C)In organizational buying,the needs of individuals who influence the purchase are not important.
• D)Product reliability is a more important concern for final consumers than for organizational customers.
• E)Behavioral dimensions like security,status,and a sense of accomplishment affect organizational buying.

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Definitions:

Useful Life

The expected period of time during which an asset remains useful to the owner or is capable of generating revenue.

Interest Rate

The percentage of a sum of money charged for its use, reflecting the cost of credit or the return on investment.

Rule of 70

A simple way to estimate the number of years it will take for an investment to double in size, calculated by dividing 70 by the annual rate of growth.

Interest

The cost of borrowing money, expressed as a percentage, paid by the borrower to the lender for the use of the lender's money.