Which of the Following Statements About Consumer and Business Markets

question 42

Multiple Choice

Which of the following statements about consumer and business markets is true?

• A)Promotion to consumer markets usually relies more heavily on the use of personal selling.
• B)It is often easier to define customer needs in business markets.
• C)A marketing mix directed at an organizational customer is usually less precisely adjusted to the needs of the specific customer.
• D)None of these statements is true.

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Definitions:

Atm

A unit of pressure defined as being equal to the atmospheric pressure at sea level, approximately 101.325 kPa or 760 mmHg.

Temperature

A measure of the average kinetic energy of the particles in a system, indicating how hot or cold the system is.

°C

A scale and unit of measurement for temperature where 0°C is the freezing point of water and 100°C is its boiling point at 1 atmosphere of pressure.

Atm

A unit of pressure, also known as atmosphere, approximately equal to the earth's atmospheric pressure at sea level.