When Studying Consumer Needs,a Marketer Should

question 75

Multiple Choice

When studying consumer needs,a marketer should

• A)know that a product may be a want or a need depending on what the consumer has learned during his or her life.
• B)try to understand how the marketing mix can satisfy a set of needs,rather than only one.
• C)realize that he or she cannot create needs,merely identify them.
• D)All these answers are correct.

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Definitions:

Co-sleeping

The practice where parents and infants sleep in close proximity to one another, typically in the same bed, to facilitate breastfeeding and bonding.

Technologically Advanced

Describes entities, systems, or methods that incorporate the latest technology for improved functionality or performance.

Sleep Terrors

Episodes of intense fear that occur during sleep, often involving screaming or panic.

Sleep Cycle

The progression through various stages of sleep, including REM (rapid eye movement) and non-REM phases, typically occurring multiple times throughout a night's rest.