Segmenting,in Contrast to Combining

question 236

Multiple Choice

Segmenting,in contrast to combining,

• A)tends to focus more on customer similarities than on differences.
• B)tries to identify homogeneous submarkets and develop different marketing mixes for each submarket.
• C)usually means settling for a smaller sales potential.
• D)relies more on promotion appeals and minor product differences to create general customer appeal among several submarkets.
• E)All these answers are correct.

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Definitions:

Task Force

A temporary group of people formed to accomplish a specific objective, with a finite end to its endeavors upon achievement of its goals.

Role Ambiguity

The uncertainty employees face when they have unclear job responsibilities, objectives, or expectations from their superiors.

Absenteeism

The habitual non-presence of an employee at their job, which can affect productivity and team dynamics.

Job Stress

The physical and emotional strain a person experiences due to pressures and challenges in their work environment.