When Dealing with Consumer Attitudes,marketers Should Know That

question 331

Multiple Choice

When dealing with consumer attitudes,marketers should know that

• A)it is usually easier to change a negative attitude about a product than to reinforce a positive attitude.
• B)consumer attitudes tend to be enduring.
• C)attitudes are very good predictors of how people will behave.
• D)consumer attitudes are less action-oriented than consumer beliefs.
• E)None of these answers is correct.

---

Definitions:

Self-Disclosure

The act of revealing personal, private, or sensitive information about oneself to others.

Cultural Characteristics

Features that define the distinctive customs, achievements, products, or outlook of a society or a collective group of people.

Brown and Landrum-Brown's Dimensions

This refers to specific theoretical frameworks or aspects identified by Brown and Landrum-Brown that are used to understand or evaluate certain phenomena, likely in psychology, education, or a related field, but without more context, the exact dimensions are unclear.

Psychological Nurturance

The support for and development of a person's psychological well-being, encompassing emotional, cognitive, and social aspects.