Which of the Following Statements by Marketing Managers Is NOT

question 326

Multiple Choice

Which of the following statements by marketing managers is NOT logical and true?

• A)"We are planning to appeal more to Hispanic consumers,since this group has surged and is now over 15 percent of the population."
• B)"We're building supermarkets that will appeal to Hispanic consumers; it's a big investment,but the Hispanic population in the U.S.spends more than $1 trillion a year."
• C)"We are adapting our diaper promotion to target African American and Hispanic parents,since the birthrate in those groups is higher than for whites."
• D)"We will target Asian Americans in California,New York,and Texas,since over half of their population in the U.S.is concentrated in those three states."
• E)"We are going to appeal to the African American group because it is a large,homogeneous target market."

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Definitions:

Agoraphobia

A condition where individuals experience extreme fear of places or situations where escape might be difficult or help might not be available, often leading to avoidance of open or enclosed spaces.

Avoid Being Outside

The preference or tendency to stay indoors, sometimes associated with anxiety disorders such as agoraphobia.

Obsession

Persistent, intrusive thoughts or impulses that cause distress or anxiety, often recognized as unreasonable but difficult to control.

Free-Floating Anxiety

Anxiety that is not focused on or linked to any specific object or situation, often manifesting as a persistent sense of unease.