More Than 600,000 Loyal Customers Signed Up in Advance to Purchase

question 231

Multiple Choice

More than 600,000 loyal customers signed up in advance to purchase the iPhone 8 in an Apple store the first day it was available for sale in the U.S.What type of response behavior were these Apple followers demonstrating?

• A)low-involvement buying
• B)limited problem solving
• C)extensive problem solving
• D)routinized response
• E)dissonance response

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Definitions:

Hedgehog Concept

A strategic framework suggesting that success is achieved by focusing deeply on the intersection of personal passion, what one can be the best at, and what drives the economic engine.

Competition

The rivalry among businesses or entities to attract customers, increase sales, and achieve a dominant position in the market.

Knowledge Management

The process of capturing, distributing, and effectively using organizational knowledge to enhance performance, innovation, and competitive advantage.

Knowledge Dissemination

The process of spreading and sharing knowledge within an organization or to the broader public.