Examlex
Reinforcement strengthens the relationship between the cue and the response.
Social Influence
The effect that the words, actions, or mere presence of other people have on our thoughts, feelings, attitudes, or behavior.
Robert Cialdini
A psychologist recognized for their contributions to understanding persuasion, adherence, and negotiating practices.
Foot-in-the-Door Technique
A persuasion strategy where a small request is made first to increase the likelihood of compliance with a larger request later.
Reciprocity Norm
The expectation that people will respond favorably to each other by returning benefits for benefits, and responding with either indifference or hostility to harms.
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