Of the Following Appeals,the One That Has the Most Relevance

question 19

Multiple Choice

Of the following appeals,the one that has the most relevance to an economic buyer is

• A)"I'm lovin' it" (McDonald's).
• B)"Expect great things" (Kohl's).
• C)"Live for now" (Pepsi).
• D)"Who doesn't want 50% more cash?" (Capital One Rewards Card).
• E)"Relentlessly protecting your identity" (LifeLock).

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Definitions:

Beta

An indicator of how much a stock's price fluctuates in comparison to the general market.

Treasury Bills

Government-issued securities sold below their nominal value, with maturity periods of no more than a year.

Cost of Equity

is the return that investors expect for investing in a company's equity, reflecting the compensation for the risk undertaken.

Market Value

The ongoing rate at which one can buy or sell a service or asset in an unregulated market.