Which of the Following Statements About "Needs" Is True

question 113

Multiple Choice

Which of the following statements about "needs" is true?

• A)A higher-level need may develop before lower-level needs are all satisfied.
• B)If lower-level needs are reasonably satisfied,those at higher levels become more dominant.
• C)A particular product may satisfy more than one need at the same time.
• D)All these statements are true.

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Definitions:

Market Penetration

An indicator of the total sales or use of a product or service relative to the maximum potential market for that product or service.

Market Development

Strategies or activities aimed at finding new markets or expanding existing ones for a product or service.

Diversification

A strategy for managing risk that diversifies a portfolio by incorporating a broad range of investments to reduce the effect of any single asset's performance.

Market Penetration

A measure of the extent to which a product or service is recognized and bought by customers within a particular market.