Which of the Following Statements About Market Segmentation Is NOT

question 120

Multiple Choice

Which of the following statements about market segmentation is NOT true?

• A) It starts by segmenting broad product-markets.
• B) It involves naming broad product-markets.
• C) A market grid with submarkets can be a visual aid to market segmentation.
• D) It segments broad product-markets in order to develop suitable marketing mixes.
• E) First-time market segmentation efforts often fail.

---

Definitions:

Finished Goods

Items that are finished being made but have not been purchased by consumers yet.

Job-Order Costing

An accounting method that assigns costs to specific production batches or jobs, suitable for firms producing distinct products or jobs.

Overapplied Overhead

A scenario in which the overhead costs assigned are greater than the overhead costs that were actually incurred.

Manufacturing Overhead

All manufacturing costs that are not directly associated with the direct labor or direct materials used in production.