Which of the Following Observations About Reference Groups Is FALSE

question 234

Multiple Choice

Which of the following observations about reference groups is FALSE?

• A) Reference groups are people to whom an individual looks when forming attitudes about a particular topic.
• B) An individual usually has a single reference group for all topics.
• C) An individual may make buying decisions based on what the group thinks.
• D) Reference group influence is stronger for products that others "see."
• E) Reference group influence is stronger for products that relate to status in the group.

---

Definitions:

Trichromatic Theory

A theory in vision science stating that the human eye perceives color through the relative rates of response by three types of cone cells, each sensitive to different wavelengths of light.

Feature Analysis

A process in cognitive psychology focusing on how the brain decomposes visual stimuli into individual features or components for recognition.

Bottom-Up

An approach to process information by starting with the specifics and then building up to a complete understanding.

Top-Down

An approach or process that is initiated from the higher levels of a hierarchy and carried through to the lower levels, often in decision-making or processing information.