Saying That a Good Market Segment Should Be "Heterogeneous Between

question 24

Multiple Choice

Saying that a good market segment should be "heterogeneous between" means that

• A)the customers in a market segment should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
• B)the customers in a market segment should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
• C)the customers in different segments should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
• D)the customers in different segments should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
• E)the segmenting dimensions should be useful for identifying different customers and deciding on marketing mix variables.

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Definitions:

Total Revenue

The total amount of money a firm receives from sales of its products or services, calculated by multiplying the price per unit by the number of units sold.

Total Cost

The overall amount of money spent by a company on the production, operation, and distribution of its goods and services.

Economic Profit

Profit calculated by subtracting both visible and hidden costs from total revenue, offering insight into the true financial gain of a business endeavor.

Marginal Revenue

The additional income received from selling one extra unit of a product or service.