Which of the Following Statements About Culture and Consumer Behavior

question 305

Multiple Choice

Which of the following statements about culture and consumer behavior is true?

• A)Culture is the whole set of beliefs,attitudes,and ways of doing things of a reasonably homogeneous set of people.
• B)Culture may exert many subtle influences on other aspects of consumer behavior.
• C)Different cultural subgroups are likely to require different marketing mixes.
• D)All these statements are true.

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